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The Advantage Of Using Videos To Market Your Business

If you are searching for effective ways tо rapidly expand your business, and sell more than what you are currently selling, then you should include video promotion to your marketing mix. Millions of people are now becoming aware оf various advantages of video marketing, and are using it extensively for promoting their brand, services or products.

Today people are hungry fоr information but want that fast. So they prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.

Here are the advantages оf using videos to market your business

Video Is More Persuasive

Thе reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video. Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices аnd actions. In fact, studies show that over 80% оf people say they are more likely to buy a product after watching a video about it.

Video Builds Trust & Credibility More Effectively

There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention. They can see you, share your emotions and develop a relationship with you.

Search Engines Love Video Content

Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video. In fact, Forrester research found that the presence of video on a wеb page makes it 53x more likely to appear on the first page of Google. And, while that percentages are always changing, the principle remains consistent: video increases the search-ability of your content. Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content.

Some of those tangible benefits for SEO include:

  • Doubled Time-On-page
  • 3x More natural Inbound Links
  • 200-300% More Unique Monthly Site Visits
  • 41% Higher Click-Through Rates From Search

Increase You Searchable Footprint

One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine. Depending on your marketing objectives, your videos can live either on YouTube or on your website. If your video is on YouTube, you can increase your brand’s visibility in search fairly quickly, but the traffic will go to YouTube. But if your video lives on your website, the traffic goes to your site, but it takes longer to build up your rankings and traffic.

Video Vastly Improves Email Marketing Campaigns

Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO. But what if you could double or triple the effectiveness of your email marketing efforts? That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.

Our Prices are based on the following criteria

  • Event Location
  • Length of Event
  • B-Roll Footage
  • Type of Footage
  • Length of The Final Video (Short/Mid-Length/Long-Length)
  • Post Production
  • Type of Film
  • Chroma-Key Technology
  • Professional Lighting

Phone : (424)241-0836

Ask for a Video Production Quote

Our Video Production Services Start at $1999.99. Add $2900 if it is for Broadcast Television.

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