Thе reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video. Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices аnd actions. In fact, studies show that over 80% оf people say they are more likely to buy a product after watching a video about it.

Video is the trump card in the hand of the search engine optimizer. Search engines are looking for signs that your content is engaging to determine if it is worth a high ranking. And nothing boosts engagement like video. In fact, Forrester research found that the presence of video on a wеb page makes it 53x more likely to appear on the first page of Google. And, while that percentages are always changing, the principle remains consistent: video increases the search-ability of your content. Video pages send strong “Indicators of Relevance” to search engines, like Google, which boosts the search rank of your content.

Some of those tangible benefits for SEO include:

• Doubled Time-On-page
• 3x More natural Inbound Links
• 200-300% More Unique Monthly Site Visits
• 41% Higher Click-Through Rates From Search

Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO. But what if you could double or triple the effectiveness of your email marketing efforts? That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest ROI possible.